Broadway Up Close was founded in 2010 by actor Tim Dolan when he created a series of tours that explore the Theatre District in NYC. Looking to find other ways to celebrate our love for all things Broadway, in April 2019 we expanded our physical footprint in Times Square with our Broadway Gift Shop and unveiled our 6-foot-tall BROADWAY Sign.

Every item, from tote bag to t-shirt to ornament to button, is designed by our Green Team and created by hand in our production facility in Herald Square by theatre-doers for theatre-lovers!

Our mission is to bring a little bit of Broadway directly to you, so our "green packages of love" ship out almost as quick as Amazon Prime direct from NYC to you - anywhere in the world!