Broadway Gift Shop respects your privacy. This Privacy Policy explains how we collect, use, and share information when you visit broadwaygiftshop.com, make a purchase, contact us, or use services connected to the Site.
We collect information in different ways depending on how you interact with the Site.
When you place an order, contact us, create or use a customer account, or otherwise provide information directly to us, we may collect information such as:
your name
email address
phone number
billing and shipping addresses
order details
information you provide in customer support requests or other communications
Payment information is processed through Shopify and its payment providers. Broadway Gift Shop does not directly store your full payment card information.
We use Simple Analytics to understand how visitors use our website and to improve the Site.
Simple Analytics provides aggregate website statistics without using cookies, storing IP addresses, creating persistent identifiers, fingerprinting devices, or tracking individual visitors across websites. It collects limited technical information such as pages visited, referring websites, campaign parameters, browser and device type, screen dimensions, language, and time zone.
By default, visits from browsers with Do Not Track enabled are not included in analytics data.
We may use the information we collect to:
process and fulfill orders
arrange shipping and delivery
provide order confirmations and other transactional communications
provide and manage customer accounts and order history
respond to questions and customer support requests
manage returns, exchanges, cancellations, or other order-related requests
prevent fraud and protect the security of our services
understand aggregate website usage and improve the Site
comply with applicable legal and regulatory obligations
We may also send you marketing communications if you have chosen to receive them. You can unsubscribe at any time using the unsubscribe link included in those messages.
We use Shopify to provide commerce-related services including checkout, payment processing, customer accounts, order management, fraud prevention, and related functionality.
The main Broadway Gift Shop storefront is a custom website. Website analytics on the main storefront are provided through Simple Analytics rather than Shopify Analytics.
When you interact with Shopify-powered services, including checkout and customer accounts, or when Shopify processes an order or related transaction, Shopify may process information such as your contact information, device information, payment information, order information, and information about your interactions with Shopify and its services. Shopify describes these practices in its Consumer Privacy Policy.
Shopify Network Intelligence is enabled for our store. When Network Intelligence is enabled, Shopify may use customer information from our store together with information from interactions with Shopify and other merchants to provide and improve certain Shopify services and features, known as Enhanced Services. Shopify states that these services may include features intended to improve personalization, store performance, fraud prevention, and advertising effectiveness.
Depending on the Shopify service being used and applicable law, certain processing by Shopify may be considered “sharing” or “targeted advertising.” Shopify provides information about these practices and applicable privacy choices in its Consumer Privacy Policy and privacy portal.
Information processed through Shopify may also be transferred to Shopify or other service providers located in countries other than the country where you live.
We may also share information with service providers that help us operate our business, such as shipping and fulfillment providers, communications providers, website hosting providers, and other vendors that perform services on our behalf.
We may disclose information when required to comply with applicable laws, regulations, court orders, subpoenas, or other lawful requests, or when reasonably necessary to protect our rights, customers, or services.
We do not use cookies for website analytics on the main Broadway Gift Shop storefront. Our analytics provider, Simple Analytics, does not use cookies, persistent identifiers, device fingerprinting, or similar tracking technologies for analytics.
Certain Shopify-powered services, including checkout and customer accounts, may use cookies and similar technologies to provide core functionality such as maintaining sessions, processing purchases, remembering preferences, authenticating customers, and providing access to account and order information.
Shopify may also process cookie identifiers, device information, and related information when customers interact with Shopify services.
Because Shopify manages these services and may update the technologies it uses over time, we do not maintain a separate cookie-by-cookie inventory in this Privacy Policy. For current information about Shopify’s use of cookies and similar technologies, please refer to Shopify’s privacy and cookie documentation.
Your browser may allow you to block or delete cookies. Blocking cookies that are necessary for checkout, customer accounts, or other essential functions may prevent those services from working properly.
Customer accounts are provided through Shopify.
If you choose to create or use a customer account, Shopify may process information necessary to authenticate you and provide account features, including access to your account information and order history.
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining business and transaction records, resolving disputes, enforcing agreements, and complying with legal obligations.
Retention periods may vary depending on the type of information and the reason it was collected.
The Site is intended for a general audience and is not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that a child under 13 has provided us with personal information, please contact us using the information below.
The under-13 threshold aligns with COPPA, which applies to services directed to children under 13 or operators with actual knowledge they are collecting personal information from a child under 13.
Depending on where you live and which privacy laws apply to our business, you may have rights relating to your personal information. These may include the right to:
request access to personal information we hold about you
request correction of inaccurate information
request deletion of certain information
request a copy of certain information
object to or restrict certain uses of your information
withdraw consent where processing is based on consent
opt out of certain uses of personal information for sale, sharing, or targeted advertising where applicable
These rights may be subject to exceptions or limitations under applicable law.
To submit a privacy request relating to Broadway Gift Shop, contact us using the information below.
For rights relating specifically to information processed by Shopify, you may also use Shopify’s privacy portal.
If an applicable law gives you the right to appeal a decision relating to a privacy request, you may contact us using the information below to submit that appeal.
Broadway Gift Shop does not sell personal information in exchange for money.
We do not use advertising or marketing pixels on the main Broadway Gift Shop storefront, and Simple Analytics does not create advertising profiles or track visitors across websites.
Shopify may process information it receives through Shopify-powered services and transactions in connection with Shopify Network Intelligence and Enhanced Services. Depending on the service and applicable law, some of this processing may be considered “sharing” or “targeted advertising.” Where required by applicable law, customers may have the right to opt out of such processing.
Certain state privacy laws also recognize browser-based opt-out signals such as Global Privacy Control. Where applicable, Shopify may use those signals or its own privacy tools to apply customer privacy choices to Shopify Network Intelligence and related services.
Simple Analytics does not track individual visitors and, by default, does not record visits from browsers that have enabled the Do Not Track setting.
Other services, including Shopify-powered services, may respond to privacy signals and applicable opt-out requirements according to their own policies and applicable law.
We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, alteration, or disclosure.
No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
For a New York business, this section is worth having because the SHIELD Act requires businesses maintaining private information to implement reasonable administrative, technical, and physical safeguards.
We may update this Privacy Policy from time to time to reflect changes to our practices, services, technology, or legal requirements.
When we make changes, we will update the “Last updated” date below.
If you have questions about this Privacy Policy, would like additional information about our privacy practices, or would like to submit a privacy request or complaint, please contact us:
Broadway Up Close Walking Tours Inc.
224 W. 35th Street, Suite 910
New York, NY 10001
United States
Email: info@broadwayupclose.com
Last updated: September 28, 2026
